C2 stands for Connect and Collaborate, a principle that informed the development of the identity.The brandmark is intentionally restrained, with subtle connections between the letterforms expressing collaboration and partnership. A vivid electric blue set against black creates a confident and contemporary palette, balancing trust with forward-thinking energy. Complementary abstract imagery reinforces the themes of transformation, insight and innovation that underpin the organisation’s work.

The identity was rolled out across a complete suite of brand collateral, including stationery, digital templates and a new website. Each touchpoint was designed to reinforce the brand’s visual language and ensure a consistent experience across both print and digital environments.