Drowning is a leading cause of accidental death for Australian children under five, with most incidents occurring in backyard pools. To help raise awareness, we developed a visually engaging, high-impact campaign identity that highlights the importance of layered pool safety. A custom layered, wave-like logotype “Layer Up This Summer” sits at the centre of the brand, supported by a bright summer-inspired colour palette designed to amplify the campaign’s key messaging across posters, print collateral, merchandise, billboards and social media.