Bern Pilates & Physio engaged us to refresh the brand for their established physiotherapy and Pilates studio. The existing identity lacked clarity around their dual service offering, and the colour palette didn’t provide enough contrast to perform effectively across print and digital applications.

Our approach focused on strengthening legibility and visual hierarchy. The primary logo was refined with a contemporary typeface, clearly communicating both physiotherapy and Pilates while maintaining a refined, boutique feel.

We also developed a custom brandmark from the acronym BP, using soft, flowing letterforms that reference movement and fluidity, core principles of both disciplines.

An expanded colour palette introduces greater contrast and flexibility, while the calming, lush tones draw inspiration from the studio’s tropical surroundings.